3 things the West gets wrong about Chinese Millennials | Zak Dychtwald | TEDxQingboSt
By Zak Dychtwald
December 1, 2019
"Most often when Westerners look at China they look at one of two things: either a big, "Communist" government, which we find scary, or a rising, robust macro-economy, which we find exciting. We rarely look at the people, particularly China's 417 million Millennials who will soon be guiding the country's powerful step and redefining every market they touch.
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Zak Dychtwald is author of the highly-praised book, Young China: How the Restless Generational Will Change Their Country and the World. He is the Founding CEO of Young China Global Group – a think tank and consultancy designed to create understanding about Eastern and Western millennials. He analyzes how the rise of Young China will impact your marketplace, your workplace, and your life, defining opportunities in technology, consumption, and branding
